Vix Records Coffee Bandwagon

Question: Case Overview Vix Records is thinking about putting recorded music into a non-customary channel of conveyance. In particular, we are thinking about selling recorded music through Java Wheels, a portable espresso retailer. Java Wheels will in general offer to more youthful customers. Furthermore, more youthful purchasers will in general be overwhelming clients of recorded music. In this way, there gives off an impression of being some vital fit there. Yet, our corporate parent claims an espresso retailer (Frankies Caf). Frankies will in general offer to more seasoned purchasers. Be that as it may, we are urged to collaborate with our sister organizations. Along these lines, banding together with Java Wheels may cause issues inside in our more extensive enterprise. At last, existing physical record stores dislike us trying to extend the appropriation of our items into non-customary channels on the off chance that it implies we reduce their significance and, eventually, their recorded music deals. Th ings being what they are, do we hazard distancing our current retailers and conceivably our related organizations by trying to extend the dissemination of our item? Talk about on the accompanying themes: 1. Purchaser and Trade Promotions2. Channels of Distribution3. Retailer Mix4. Cross-Functional Efforts in Strategic Planning5. Vital Planning6. Development Strategies Answer: 1. Purchaser and Trade Promotions Purchaser and exchange advancement are promoting procedures for momentary objective. Purchaser advancements are utilized to build brand mindfulness and market acknowledgment. It initiates the clients to purchase the item or administrations. Exchange advancements are to assist organizations with separating an item, increment item perceivability, and increment the item buy rate. There are different routes through which shopper and exchange advancements should be possible. The diverse purchaser advancements are discounts, coupons, premiums, challenges, prize, and free examples. Exchange advancements exercises are finished centering the retailers. Motivators are given to urge the urge retailers to stock an item. It additionally incorporates exchange challenges, purpose of procurement, and push cash, and so forth. Vix Records is a dealer of recorder music through Java wheels. Java wheels is a portable espresso retailer. The focused on clients of both Vix Records and Java Wheels are more y outhful. In this way, it will be simple reach to most extreme buyers. Utilizing different buyer advancements exercises the brand mindfulness and market acknowledgment can be expanded, for example, arranging music challenges and discounting the music CDs alongside espresso. One next to the other, music can be played untouched in their van to expand the deals. Vix Records ought to give motivating forces to Java Wheels to that and furthermore should offer a music framework to Java Wheels. It will be useful for both Vix Records and Java Wheels to make the brand mindfulness and to build the deals. 2. Channels of Distribution Channels of dissemination are the ways or courses through which products or administration go from makers to end client that mean shoppers. It is additionally called as conveyance organize along which comprise of wholesalers, selling specialists and go between. Nonetheless, it is to be noticed that the computerized dissemination channel will be increasingly beneficial, simpler and shorter for Vix Recordss wholesalers, selling operators, purchasers. This evacuates the job of wholesalers. The appropriation channel way can resemble the merchants can procure the privilege for disseminating the music from different web, sell that music on internet, from where the shoppers can get the music or download through web (Cianci). This is on the grounds that, since the objective clients of Vix Records are new age individuals and they are progressively interested towards new gadgets like iPod, computerized position, new gadgets, electronic installments because of occupied way of life and reliance on web advances. This advanced conveyance channel would give the open door towards new levels (Dent). 3. Retailer Mix There exist six unique components of retail promoting blend for VixRecords (Cox and Brittain): Store Location: VixRecords ought to make a store that is very advantageous for the adolescents or the new age individuals to visit at their relaxation time like, close to their colleges or stops or close to the cafeterias which they visit regularly during their recreation time. Product arrangement like giving diverse music chains like music or collections of various vocalists, rebate music store that offering a few enhancements and so forth. Store vibe of Viz record can incorporate wi-fi office for the adolescent and region to sit and visit with their companions, while tuning in to the most recent tunes of the vocalists. Further, they can likewise concentrate on changing the atmosphere of the store as indicated by the celebrations like Christmas, Valentines Day and so on (Michman and Mazze). Client care like the organization can give substitution to the CDs or helping the adolescents with their inquiries 24X7. Cost: Since the youths are for the most part the school or school going understudies. They probably won't have enough cash to purchase every single most recent collection. Along these lines, the primary thing that should be possible is diminishing the costs of the CDs or the collections they are searching for and furthermore setting up a reliability participation card for the bringing customers back. Correspondence with the clients should be possible through mail and SMS about the most recent accessibility in the store and furthermore about the markdown and offers. 4. Cross Functional endeavors in key arranging Viz Record need to organize with the activities of Java Wheels as they are additionally focusing on the new age. Teaming up the tasks would assist with surveying the earth of the firm and furthermore evaluate the flexibly chain of the association which would assist with deciding the continuing worth. At the end of the day, Viz Record needs to characterize the issues and furthermore learn different choices that would assist with managing the issues. Through mix of different tasks like advertising, deals, circulation channel, fund and activity would assist with arranging various exercises for fulfilling the rising needs of the youthful age from the music business (Oliva and Watson). 5. Key Planning So as to build deals, Vix Records needs to embrace a few vital arrangement, for example, Offer to Customer Need: In these digitalized days, dominant part of individuals listen music utilizing a few electronic gadgets, for example, cell phone, PC, music player, and so forth. In any case, in creating nations the patterns of listen music by means of CDs proceed. Along these lines, Vix Records needs to comprehend the requirements and requests of client particularly the requests of youthful age individuals. Greater part of youngsters requests for hard rock music. Consequently, Vix Records needs to stores CDs of hard shaking music in their stores. Improvement of Attitude: The staffs of representative inside the stores alongside head supervisors need to show amenable conduct towards clients. At the point when client visit in the stores of Java Wheels they need to take care more and give data about CDs independently. It jars help in inspiring shopper and purchasing CDs from the store of Vix Records. 6. Development procedures For improving the business productivity, commitment of client is fundamental. Be that as it may, so as to draw in client, Vix Records needs to receive a few development procedures in bith inside and remotely. So as to improve the business association needs to create and plan new items, for example, music CDs of hard music, exciting music, a few kinds of pop tunes, and so on. Aside from that, association needs to give limits in their old CDs particularly in the special seasons. It can help in expanding deals in light of the fact that in occasions greater part of client visits in a few store. In addition, so as to expand deal, Vix Records needs to include more music player and give the chances to clients to testing the music CDs. From the perspective of outer development, Vix Records needs to include procedure of joint endeavors. Joint endeavor with the few eatery associations, for example, Dubai Creek Yacht Club, The Farm, and so forth will be better development methodologies since individuals for the most part visit in café industry instead of other. References Cianci, Philip J. Innovation And Workflows For Multiple Channel Content Distribution. Amsterdam: Focal, 2009. Print. Cox, Roger, and Paul Brittain. Retail Management. London: Financial Times/Prentice Hall, 2000. Print. Imprint, Julian. Appropriation Channels. London: Kogan Page, 2011. Print. Michman, Ronald D, and Edward M Mazze. Strength Retailers. Westport, Conn.: Quorum Books, 2001. Print. Oliva, Rogelio, and Noel Watson. 'Cross-Functional Alignment In Supply Chain Planning: A Case Study Of Sales And Operations Planning'. Diary of Operations Management 29.5 (2011): 434-448. Web.

Existentialism Essay -- essays research papers

Existentialism, which spread quickly over mainland Europe after the First World War, is basically the examination of the state of man, of the specific condition free, and of man's having continually to utilize his opportunity all together top answer the ever-changing and sudden difficulties of the day. As per the Existentialists, the beginning stage of each philosophical examination is solid human presence. That implies that human character in itself should guide the route toward the supreme estimation of the real world. A solitary meaning of existentialism is unthinkable. Definitions, gave by word references are just piece of what existentialism is about. †¦central to every definition is the affirmation that existentialism is a hypothesis or articulation about the idea of man's presence. (1) The term is so hard to characterize in light of the fact that, in contrast to different terms, existentialism isn't all inclusive. As it were, there are no two existentialists, which share the very same qualities or convictions. Albeit, here is one significant topic: a weight on singular presence, subjectivity, singular opportunity, and decision. There are two sorts of existentialist; first the individuals who are Christian, and then again the agnostic existentialists. Numerous new to the subject individuals partner existentialism with secularism, however they are incorrect. In all actuality most of existentialists are not nonbelievers. Sartre, which we place among agnostics, stress that focal worry of reasoning is human presence. He says that individual is an uncommon sort of awareness (being-for-itself). Everything else is matter (being-in-itself). He accepts that person has no undeniable pith and is totally free and completely dependable. As indicated by him, anguish is the consequence of the total opportunity and duty. He likewise says that human presence is ludicrous and unjustified. Accordingly, the objective of person is to legitimize his/her existence.(2)      Sartre accepts that there are those in our history who have set up a religion to console simply what he calls a &am p;quot;fundamental project." That implies that when we become anguished by the issues of life we seek after a basic venture in endeavor to escape this anguish. He says that we attempt to make ourselves Gods with the expectation that others would see us heavenly, and hold us in higher respect. To seek after a fundame... ...ice and this decision was his and his alone. This shows us again that we generally have options, regardless of what we may blame. 1)     Barnes, Wesley. "Is Existentialism Definable?" The Philosophy and Literature of Existentialism. Woodbury: Barron's Educational Series, Inc., 1968 2)      Douglas W. Shrader, Ashok K. Malhotra. "Pathways To Philosophy". Prentice Hall, Upper Saddle River, New Jersey, 1996. p. 83-86, 87-93, 97-100 3)     Sartre'sThoughtsOnPersonality,http://library.thinkquest.org/18775/sartre/pers.htm 4)     As above 5)      Roberts, David E. "Introduction" Existentialism and Religious belief" New York: Oxford University Press, 1959. 6)      Robert C. Solomon. "The Big Qestions" Harcourt Brace College Publishers, New York, 1998, p.241-273. 7)      Soren Kierkergaard,ysiwyg://16/http://www.fortunecity.com/263/exist/kierk.html 8)      Existentialism And Soren Kierkergaard, http:www.tameri.com/csw/exist/kierk.html.

Riot Asks J. Courtney Sullivan

Riot Asks J. Courtney Sullivan J. Courtney Sullivan is the author of the New York Times bestselling novels  Commencement  and  Maine. Maine  was named a Best Book of the Year by Time magazine, and a Washington Post Notable Book for 2011. Courtney’s writing has also appeared in The New York Times Book Review, The Chicago Tribune, New York magazine, Elle, Glamour, Allure, Men’s Vogue, and the New York Observer, among others. She is a contributor to the essay anthology  The Secret Currency of Love  and co-editor of  Click: When We Knew We Were Feminists.  She lives in Brooklyn, New York. Book Riot: What are you reading now? J. Courtney Sullivan: My new novel that I’m in the thick of writingmake that “trying to finish” is my first novel where the outside world of the book is not already known to me. It includes a woman born in 1910 whose mother is a suffragist, a paramedic in the 1980s, and a Frenchwoman in 2003. So I’m reading lots and lots of background material. BR: How does your reading fit in to your writing process? JCS: I’m looking into the advertising process that made diamonds into the coveted luxury good they are, so I’ve been reading about the woman, Mary Frances Garrity, who was responsible for the “A diamond is forever” campaign. Garrity’s time preceded the slick Mad Men era; her firm, N.W. Ayer, has a history written about it, and I really loved reading that book. Reading the N.W. Ayer history has led to my interviewing 20 people who worked there, fascinating on its own. I do try to read all of the material for one character at a time: All of the advertising stuff, then all of the modern Frenchwoman stuff, et cetera. It’s a combination of reading books, then reading back through newspaper archivesthousands upon thousands of pages of articles and so many different perspectives. I’ve been working on the book for about a year and a half but still have tons more to do. I’m constantly researching as I’m writing, which I like because it gives me a sort of baseline understanding that gets enhanced as I read new material. Ideas come from the truththen comes the fiction. BR: You talked about newspapers, and working from microfiche; what about new media? JCS: I am captivated by blogs! There are so many books about Americans in France, but there were none that I knew of about French women in America. Blogs were the keyI found several that helped me learn about what those women find different on a daily basis. My favorite is called Paris in New York, and the woman who writes it has been kind enough to let me interview her. She has a feature that helps French expatriates find the things they miss from home in the Statesso she helped me see that my character wouldn’t necessarily need to load up a suitcase every time she went home. BR: What else are you reading? JCS: Not much. And what I really want to be reading is Gone Girl! However, I did recently enjoy Seating Arrangements by Maggie ShipsteadI just loved it, a smart book that’s also fun. I also highly recommend Patrick Somerville’s This Bright River. I felt like I was in an altered state while I was reading it. BR: Are there any books that have disappointed you upon re-reading? JCS: I don’t re-read tons, but I have to say my problem is the opposite. I re-read Bleak House regularly, because I think it’s the best novel ever written. I marvel at the way Dickens creates this entire universe in a book. As for books I read when I was younger, I love them so, like Little Women or Anne of Green Gables, that if they didn’t hold up, I probably wouldn’t even notice. BR: Why are we readers so attached to books as objects? JCS: My fiancé and I have a slight book hoarding problem, which is real trouble in a one-bedroom apartment! All of my Babysitter’s Club books from homeI want to bring them back with me because Im a crazy book hoarder! You go on tour and you wind up saying thingspart of this new book is about objects and the importance of objects, the diamonds being the main event, but even the paramedic looks around his mother’s house and thinks: This is all that I’m going to have of her. Objects are a big part of the story, what we fill those objects with: Hopes and desires and meanings. One anecdote that may illustrate this: A woman came to my reading at Politics and Prose in DC and told me that after her mother had died, she found a Gloria Steinem book that her mother had had signedto her, as a little girl. It was a new interaction with my mother after I didnt think I would ever have any more. Thats powerful. BR: Where do you read? JCS: I read either in bed or I have this huge armchair that I’ll sit in to do my reading. I’m just an enormous eavesdropper; I can hear a conversation, if it’s juicy enough, from 100 feet awaybut I have a tough time turning it off. I need it to be really, really private and silent while Im reading or writing. I could be sitting on a rock if it’s private and silent. Thats why Ive recently been trying audiobooksmy first one is Jane Lynchs.

Final Four Months Of Abolishing Slavery - 1517 Words

di Bouyanna English 1002 Dr. Lawanda Smith 02/29/2016 Final Four Months of Abolishing Slavery. I am not a big fan of history movies; I didn’t watch the movie Lincoln when the teacher played it in class. I had to play it at home and pay close attention to be able to write a review about it. I ended up watching it twice for about five hours, and I don’t regret it at all; First, I watched it with a friend of mine and second time on my own; several incidents grabbed my attention. The movie was a significant history drama that narrates some major events in the history of the United States of America. In January 1865, the immensely popular president of the United States, Abraham Lincoln played by Daniel day-Lewis, commenced his second term in office as the war was entering its fourth year. Mr. Lincoln was concerned about the lives that were wasted on both sides and about slavery. Lincoln lost a son named Willie in the beginning of the war. He had to go through numerous arguments with his other son Robbert to convince him to not enlist because his mom couldn’t ta ke any more loss but in the end he enlisted. Mr. Lincoln was in a race against time. He was afraid that peace would be achieved before the thirteenth amendment that would abolish slavery once and forever would be passed. His mission was very difficult and required a lot of convincing. The movie begins by showing a dream seen by the president about the amendment, until the amendment was actually approved by the House ofShow MoreRelatedThe United States Of America1019 Words   |  5 Pageslead the country to equality among its citizens. The five most important forces or events that led to the development of the United States before 1865 began with the election of President Abraham Lincoln in November 1860, who was morally opposed to slavery, thus empowering his leadership against division in America. 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The first, of the five, is Franklin Delano Roosevelt s â€Å"Four Freedoms† speech. â€Å"In the future days, which we seek to make secure, we look forward to a world founded upon four essential human freedomsRead MoreAmerican History : Essential American Documents1353 Words   |  6 PagesFranklin D Roosevelt s â€Å"Four Freedoms† speech and â€Å"Request for Declaration of War on Japan†, Abraham Lincoln’s â€Å"Gettysburg Address† and â€Å"Second Inaugural Address†, and Susan B Anthony’s â€Å"Women’s Right to the Suffrage†. These five speeches changed America at the time to what we have and live by today. The first, of the five, is Franklin Delano Roosevelt s â€Å"Four Freedoms† speech. â€Å"In the future days, which we seek to make secure, we look forward to a world founded upon four essential human freedomsRead MoreAmeric Essential American Document1356 Words   |  6 PagesFranklin D Roosevelt s â€Å"Four Freedoms† speech and â€Å"Request for Declaration of War on Japan†, Abraham Lincoln’s â€Å"Gettysburg Address† and â€Å"Second Inaugural Address†, and Susan B Anthony’s â€Å"Women’s Right to the Suffrage†. These five speeches changed America at the time to what we have and live by today. The first, of the five, is Franklin Delano Roosevelt s â€Å"Four Freedoms† speech. â€Å"In the future days, which we seek to make secure, we look forward to a world founded upon four essential human freedomsRead MoreTaking a Look at The Emancipation Proclamation858 Words   |  3 PagesThe Emancipation Proclamation The abolishment of slavery is one that Abraham Lincoln is all to familiar with. 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Narrative Report Example - 1091 Words

On 09/17/2017 at approximately 8:48 AM while assigned to the patrol division; I, Deputy John Cooper was notified by dispatch of a subject who was reporting a stolen firearm. I was contacted prior to making contact with the complainant, by Sgt. Inv. Bowring, who stated the complainant called him and stated the suspect was currently at the residence of 247 CR 4641 Winnsboro, Texas. I made contact with Kevin Ramirez (TX DL# 36178332), who stated he had a Glock pistol (Serial# BDYT051) and an iPad (Serial# DMPSK1Q7HG6R) stolen from his vehicle at approximately 4:30-5:00 AM. Mr. Ramirez stated he stopped by the residence at 247 CR 4641 Winnsboro, Texas to visit some people he knows there at approximately 3:45 AM. Mr. Ramirez stated while†¦show more content†¦Weems allowed me, Sgt. Pollard and Deputy Sepulvado to walk through the residence to make sure Mr. Holt was not there. At this time, I thanked Mr. Weems for his cooperation and then left the residence. I then contacted Mr. Ra mirez and informed him, his items nor was Mr. Holt at that residence. I informed Mr. Ramirez I would make a report of the stolen items and forward it to CID. I also advised Mr. Ramirez if he saw where he was tracking his iPad and it changed locations to call the Sheriff’s Office and let me know. At approximately 3:30 PM, I contacted Mr., Ramirez to see if his iPad’s location had changed and he stated he had his property returned to him. When I questioned Mr. Ramirez how he got the items back he stated he was contacted by Garrett Amason (TX DL# 33891144) and Lauryn Vasquez ( TX DL # 38168735), and stated Mr. Amason and Ms. Vasquez said they had heard about his items being stolen from him and was going to go check and see if they could find the items for him. Mr. Ramirez stated he was contacted by Ms. Vasquez at approximately 2:30 PM, to meet her at Brookshire’s parking lot, as she had had the items that he had missing. I asked Mr. Ramirez if he could provide me w ith contact information for Mr. Amason or Ms. Vasquez and he said he didn’t know Mr. Amason’s phone number but he was able to provide me a phone number for Ms. Vasquez. At this time I called Ms. Vasquez and identified myself as a Deputy for the Wood County Sheriff’s office,Show MoreRelatedNarrative Report Example769 Words   |  4 PagesOn 12,18,2017 I observed a blue Nissan Altima bearing Florida tag # traveling south on US 19 at Ridge Rd. A computer check via FCIC/NCIC revealed this tag was expired as of 04/24/16 and assigned to a 2015 red Hunyadi four door. I activated my emergency lights and conducted a traffic stop on the above listed vehicle. The vehicle came to a final stop at the intersection of northbound US 19 at Green Key Road. 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Implications of Cultural Communication in Business

Implications of cross-cultural communication in business: A study of Swedish small enterprise â€Å"ImseVimse† and its international distributors and retailers Master in International Management Gotland University Supervisors: Fredrik Sjà ¶strand Per Lind Authors: Maka Kvantaliani Olga Klimina Spring 2011 Visby In times of rapid economic development and internationalization of business, effective cross-cultural communication among managers remains a challenge. This thesis aims to research and analyze crosscultural communication in business context based on qualitative case study of a small Swedish company and its international business partners. Previous research has focused on differences and similarities in people‟s behaviour and ways†¦show more content†¦8 2.7. VALIDITY AND RELIABILITY .................................................................................................................................. 8 ............................................................................................................................................................................................... 9 3.1. HOFSTEDE’S CULTURAL DIMENSIONS .............................................................................................................. 10 3.1.1. POWER DISTANCE ......................................................................................................................................... 10 3.1.2. INDIVIDUAL VERSUS GROUP ORIENTATION ....................................................................................... 11 3.1.3. UNCERTAINTY AVOIDANCE ...................................................................................................................... 11 3.1.4. MASCULINITY VS. 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Dynamic Managerial Capabilities Review and Assessment

Question: Discuss about the Dynamic Managerial Capabilities for Review and Assessment. Answer: Introduction: A corporation can be defined as a legal entity which distinct and separate from the owners. Corporations mainly enjoy the responsibilities and rights that the individual possesses. The corporation therefore has the right to enter into the contracts, borrow or loan money, hire employees, pay taxes and own assets. A product portfolio can be defined as the collection of all the services or products that are offered by the organization. The analysis of product portfolio provides the views on the growth prospects of the company, the stock type, drivers of the profit margins, operational risk, income contributions and the leadership in the market (Hill, Jones and Schilling 2014). A service portfolio can be defined as the core repository for the various services in a company. The services are listed along with their history and current status. Service portfolio consists of three parts, the service pipeline retired services and service catalogue. Wesfarmers Limited is a conglomerate that has origins in Australia and the headquarters of the organization is located in Perth in Western Australia. The company operates in New Zealand and Australia. The various industries where the organization has its operations are chemicals, retail, coal mining, fertilisers, safety and industrial products (Wheelen et al. 2017). The organization was founded in the year 1914 and it acted as a co-operative which provided service to the farmers in Western Australia. The various areas where the conglomerate operates are, mining, office supplies, home improvement, chemicals, fertilisers. The company has huge shown huge growth from the time of its inception and further it grew into a retail conglomerate (Group, D. 2018). The report will be based on the analysis of the retail supermarket business of Wesfarmers in Australia. The product and service portfolio of the retail supermarket segment of Wesfarmers will be analysed in the report. Research of business unit Strategic business units or SBUs are important for the organization which provide multiple products. These business units are also known as the profit centres of the company. These units are focussed towards the products which are responsible for strategy or decision related to the operations of the business. These units are mainly focussed towards the market segment where the company operates. SBUs have a discrete plan related to marketing analysis of the competition (Frynas and Mellahi 2015). The retail division of Wesfarmers has many operations which include, convenience stores, office supplies, hardware. The retail division of the Wesfarmers group is known as Coles. This division was developed in the year 2007 after the acquisition of Coles Group by Wesfarmers Limited. The entire retail operations of Wesfarmers are operated under the Coles brand. The Coles Group provides a variety of products which have made Wesfarmers the number one retailer in Australia (Frow et al. 2015). The Coles Group has a huge customer base of 20 million customers in just a single week. The company also has 102,000 team members and has its operations in more 2000 retail outlets in Australia. Product and service lines of Wesfarmers The products offered by Coles Group include, various fresh items, recipe magazines, fruits, liquor related items and many more. These items offered by the Coles Group contribute to the product line of the organization. The service line of Coles includes services like, online recipes, YouTube channel, financial services and the rewards provided related to shopping activities. The products of Coles supermarket are sold with the help of their physical stores which are present in all the major areas of Australia. The Coles Group also provides its services and products with the help of its online website which is known as Coles Online. The customer service related operations of the Coles Group are also performed with the help of their physical stores and online website as well (Heding, Knudtzen and Bjerre 2015). Revenue centre can be defined as the division of the organization which helps them in gaining revenue from the sales of the products and the services provided. This division of the firm generates the highest revenues with the help of the sales of goods. Coles Supermarket is the major revenue centre of Wesfarmers Limited. Coles supermarket is the consumer and retail chain which has its headquarters in Melbourne. Wesfarmers Limited acquired the Coles Group in the year 2007 and the retail divisions has been the main revenue centre for the organization. Coles Group has added to the sales momentum of the Wesfarmers after the hardware division of the organization has increased the its growth (Helfat and Martin 2015). The supermarket chain of the Wesfarmers group has been the biggest profit maker of the organization. The Coles Group has its stores in more than 700 service supermarkets, 90 hotels, more than 800 liquor outlets and more than 600 convenience stores. The major revenues are gener ated from the businesses of Coles Group named, Coles Online, Vintage Cellars, Coles Express and the Coles Financial Services. External analysis of the environment Political factors Political factors play an important role in the determination of the political impact on the long-term profitability of Wesfarmers Limited. The systematic risks related to the operations of Wesfarmers need to be diversified so that success can be achieved in the different countries. The major political factors are related to the stability of the retailing sector of Food Staples in the economy of the countries. The risk related to military invasion and the corruption levels in the countries are also a major part of the political factors (Chang 2016). Economic factors The macro economic factors of the country like, the savings rate, inflation rate, foreign exchange rate, economic cycle and interest rate affect the operations of Wesfarmers. On the other hand, the micro economic factors include the competition norms which affect the competitive advantage of Wesfarmers. The economic factors which need to be considered by Wesfarmers Limited include, inflation, growth rate, growth of the Food Staples Retailing industry and many more. The intervention of the government in free market, stability and exchange rates affect the profitability of Wesfarmers (Hubbard, Rice and Galvin 2014). The skills of the workforce, labour costs in the country and the unemployment rate are also considered by Wesfarmers. Social factors The culture of the society where Wesfarmers has its operations affects the revenues and sales of the company. The attitudes and the shared beliefs of the population of a particular country affect the operations of Wesfarmers. The social factors of the country help the organization in understanding the customers and provide them with the desired products. The skills and demographics of the population, the class and power, the culture, the leisure related interests form the social factors that affect Wesfarmers (Saeidi et al. 2015). Technological factors The fast changes and disruption in the various technologies have an impact on the revenues and ways of operations of the various organizations. The industry has seen many changes in the last few years and Wesfarmers has to make significant changes in the operations to keep pace with the various changes. The technological factors of PESTLE framework are related to the recent development in the technologies being used Wesfarmers. The impact of technology on the cost structure of the organization, the impact on value chain and the rate of the technological diffusion are all related to the revenues of Wesfarmers in the industry (Laszlo and Zhexembayeva 2017). Environmental factors The markets in the different countries have environmental standards that are different from each other. These different environmental laws affect the ways by which Wesfarmers operates in the market. The major environmental factors that need to be considered by Wesfarmers are, the climate change, weather, laws that regulate the pollution in the environment, water and air pollution. The issue related management of waste in the Food Staples sector and attitude of the organization towards ecological and green products are major factors related to the environment (West, Ford and Ibrahim 2015). Legal factors The legal structure related to the protection of the intellectual property rights of a company has an impact on the regulations that are formed in the firm. The major legal that are considered by Wesfarmers Limited in the new market areas are, discrimination related laws, copyright law, employment law, data protection related law, e-commerce law and laws related to consumer protection. The operating environment of the organization is related to the external and the internal environment where the organization operates. This environment includes the suppliers, clients, owners, competition, improvement in the technologies, government activities and laws and the economic trends. The operation environment therefore has a major effect on the revenues of the company in the industry (Gamble and Thompson 2014). Source of the competitive advantage Wesfarmers has high levels of competition in the market in the food and retail market and they need to be robust in its operations to face the competition and maintain its top position in the market. However, the major competitive advantage for Coles and Wesfarmers in the Australian market is the strategical location of the stores which protect the organization from the price wars that are going on in the market. Wesfarmers has been able to improve its competitive position in the market after the acquisition of Coles which has been set as the retail division of the organization (Bansal and DesJardine 2014). Coles has been one of the largest supermarkets in Australia and its acquisition had proved to be an important step for Wesfarmers. Wesfarmers had been able to create a different position in the industry with the help of acquisition of Coles which had a business which three times stronger than that of Wesfarmers itself. This further helped in the improvement of retail division of W esfarmers which had shown huge decline in the recent years. This has acted as a major competitive advantage for Wesfarmers and helped the organization in maintaining the topmost position in the Australian supermarket industry (Bocken et al. 2014). Sustainable competitive advantage is related to the long-term performance and success of a business organization. The competitive advantages are mainly considered to be the strengths possessed by the company which helps the organization to differentiate itself from the others in the industry. Sustaining the competitiveness is important for building a brand and to avoid seeking for short-term opportunities (Adams et al. 2016). The four factors that are related to the sustainable competitive advantage of an organization are as follows, Sustainable competitive advantage is mainly related to the assets that are maintained by the organization. The assets of the company include, trusted suppliers, loyal customers and the efficient system of operations. The loyal customers act as the major source related to the competitive advantage of the company. The efficiency of internal operations of the company also helps it to sustain in the industry (Gamble and Thompson 2014). The differentiation related factors of the company are also related to the sustainability of competitive advantage. The service, product or the strength of the operations, the investment made by the company in advertising all form a major part of the sustainability of the organization. The brand image of the organization and promotional activities also contribute to the sustainable advantage in the long-term operations. The associations created by the company form a part of the lomg-term competitive advantage. The organizations need to build advantages that can be enduring to the valuable customers. This help the company in maintaining competitive advantage in the market (Heding, Knudtzen and Bjerre 2015). Strategic direction Strategic direction of an organization can be defined as the course of action that is undertaken to achieve specific goals. The central forces which propel the business towards the intended objective and goals can also be defined as strategic direction. The strategic direction of an organization is important as it helps in the establishment of structure which deals with the internal responsibilities of the each of the workers (Adams et al. 2016). The major recommendation related to the strategic direction of Wesfarmers would be to increase their concentration on the retail division and improve the diversity of the products and services that are offered to the consumers. The retail division of the organization has been provided huge revenues to Wesfarmers, especially after the acquisition of Coles Supermarket. Wesfarmers needs to increase the various products that they offer in the online platform named Coles online. This further help Wesfarmers to hold their position in the highly competitive market. References Adams, R., Jeanrenaud, S., Bessant, J., Denyer, D. and Overy, P., 2016. Sustainability?oriented innovation: a systematic review.International Journal of Management Reviews,18(2), pp.180-205. Bansal, P. and DesJardine, M.R., 2014. Business sustainability: It is about time.Strategic Organization,12(1), pp.70-78. Bocken, N.M., Short, S.W., Rana, P. and Evans, S., 2014. A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, pp.42-56. Chang, J.F., 2016.Business process management systems: strategy and implementation. CRC Press. Frow, P., Nenonen, S., Payne, A. and Storbacka, K., 2015. Managing co?creation design: A strategic approach to innovation.British Journal of Management,26(3), pp.463-483. Frynas, J.G. and Mellahi, K., 2015.Global strategic management. Oxford University Press, USA. Gamble, J. and Thompson, A.A., 2014.Essentials of strategic management. Irwin Mcgraw-Hill. Group, D. (2018).Home. [online] Wesfarmers.com.au. Available at: https://www.wesfarmers.com.au/ [Accessed 29 Mar. 2018]. Heding, T., Knudtzen, C.F. and Bjerre, M., 2015.Brand management: Research, theory and practice. Routledge. Helfat, C.E. and Martin, J.A., 2015. Dynamic managerial capabilities: Review and assessment of managerial impact on strategic change.Journal of Management,41(5), pp.1281-1312. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hubbard, G., Rice, J. and Galvin, P., 2014.Strategic management. Pearson Australia. Laszlo, C. and Zhexembayeva, N., 2017.Embedded sustainability: The next big competitive advantage. Routledge. Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A., 2015. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction.Journal of Business Research,68(2), pp.341-350. West, D.C., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press, USA. Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017.Strategic management and business policy. pearson.