Implications of Cultural Communication in Business

Implications of cross-cultural communication in business: A study of Swedish small enterprise â€Å"ImseVimse† and its international distributors and retailers Master in International Management Gotland University Supervisors: Fredrik Sjà ¶strand Per Lind Authors: Maka Kvantaliani Olga Klimina Spring 2011 Visby In times of rapid economic development and internationalization of business, effective cross-cultural communication among managers remains a challenge. This thesis aims to research and analyze crosscultural communication in business context based on qualitative case study of a small Swedish company and its international business partners. Previous research has focused on differences and similarities in people‟s behaviour and ways†¦show more content†¦8 2.7. VALIDITY AND RELIABILITY .................................................................................................................................. 8 ............................................................................................................................................................................................... 9 3.1. HOFSTEDE’S CULTURAL DIMENSIONS .............................................................................................................. 10 3.1.1. POWER DISTANCE ......................................................................................................................................... 10 3.1.2. INDIVIDUAL VERSUS GROUP ORIENTATION ....................................................................................... 11 3.1.3. UNCERTAINTY AVOIDANCE ...................................................................................................................... 11 3.1.4. MASCULINITY VS. FEMININITY ................................................................................................................ 12 3.1.5. SHORT TERM/LONG TERM ORIENTATION ......... .................................................................................. 12 3.2. CRITICISM OF HOFSTEDE’S MODEL .................................................................................................................. 13 3.3. HALL HALL’S CULTURAL VALUE ORIENTATIONSShow MoreRelatedCommunication Within Multinational Organizations1213 Words   |  5 Pagesï » ¿Introduction Communication is an integral aspect of any multinational operation. Due in part, to globalization, managers throughout the organizational structure must use communication to effectively motivate personnel. To effectively do so, managers must be cognizant of the varying cultural dynamics prevalent within the organization. Aspects such as collectivism, individualism, power distance, and authority orientation, all affect communication within an organization. Furthermore, the manner inRead MoreThe Effects Of Tactile Communication On The Human Resource Manager ( Hrm )1250 Words   |  5 Pagesnonverbal communication is haptics. Haptics refers to the study of communication by touch (Anonymous, 2012). According to Anonymous, 2012, â€Å"touch is necessary for human social development, and it can be welcoming, threatening, or persuasive.† The meaning of a simple touch differs between individuals, genders, and cultures. It is important for the Human Resource Manager (HRM) to recogniz e these differences in order to improve communication and be effective in the workplace. Tactile communication can helpRead MoreThe Impact Of Communication On Public Relations935 Words   |  4 Pagesauthors of this article posit to articulate the contribution that communication audit plays in public relations to the extent that it is conceived fittingly as an effective tool that can be applied in management. The effectiveness of communication analysis helps in tackling the needs of the target message, the audience as well as the media and augments the effectiveness of the efforts that are made in the process of communication. According to Hollister Patricia (2005), the retention of an outsideRead MorePeru Economy Essay1323 Words   |  6 PagesFinancial Forces As a developing economy, Peru is vulnerable to a host of financial forces which include tax implications, currency risk, and runaway inflation. The Peruvian central bank made two important decision in the early 2000s to control inflation and manage currency exchange risk (Dancourt, 2015). The result of the Peruvian Central Bank’s monetary policy has been remarkable. Inflation in Peru has been at its lowest point in decades and GDP has been at its highest point in decades (DancourtRead MoreNegotiation Report Med Lee1070 Words   |  5 Pagesnegotiation from the exercise? What surprised you? What would you do differently if you had a chance to do the exercise again? The MedLee: In Pursuit of a joint venture negotiation exercise refers to a joint venture between a US Company and a Family Thai Business Company. I had the role of Pat Armstrong (Med Device Representative: Director of International Strategic Market Research) the issues I had to negotiate were: decision making/control, staffing, profit distribution and conflict resolution mechanismRead MoreThousands of years worth of events has shaped one of the worlds most fascinating cultures, which is1500 Words   |  6 Pagesunique history and culture has created a place where many dream to go. This essay will identify the characteristics of Japanese culture and provide a brief overview on the cultural traits that makes Japan so significantly different from other cultures. In addition, the communication aspects and implications that these may have on business practices will be identified and explained. Definition of culture According to Geert Hofstede (1983, p. 76), culture can be explained as the ‘collective programmingRead MoreThe Impact Of Culture On International Marketing Communication1486 Words   |  6 PagesSUMMARY Cultural factors have long been known to impact the communication and success capability of competition in conducting worldwide business. The objective of this report is to recognize the importance of cultural factors occurring in marketing communications. Therefore, it discusses the following: †¢ Key issues in cross-cultural marketing communication which shows identifying the cultural factors to support marketing communication in the proposed markets and pre-requisites for cross-cultural communicationRead MoreDirect Study 5 Essay1590 Words   |  7 Pagessubsidiary. What are micro political risk events? Give some examples and explain how they affect international business. 5. What means can managers use to assess political risk? What do you think is there lative effectiveness of these different methods? At the time you are reading this,what countries or areas do you feel have political risk sufficient to discourage you from doing business there? 6. Can political risk be â€Å"managed†? If so, what methods can be used to manage such risk, and how effectiveRead MoreCase Study Cultural Considerations of Shanghai Disneyland1735 Words   |  7 PagesCultural Considerations of the Opening of Shanghai Disneyland Case Study Assignment 2 Course Coordinator – IBS210 – The Principals of International Business Tutorial – Student – Due Date – 22 April, 2013 Word Count – 1031 words (excluding references) Cultural Considerations of the Opening of Shanghai Disney Shanghai Disneyland resort opening 2015 will have the biggest and tallest Cinderella castle in the world. The key players are the Chinese government, Disney, Shanghai Shendi Group andRead MoreThe Second Hofstede Cultural Dimension Compared : Individualism Vs. Collectivism1643 Words   |  7 PagesThe second Hofstede cultural dimension compared is â€Å"Individualism vs. Collectivism† which indicates whether members within a society define themselves as individuals or associate themselves with a particular group. In Hofstede’s comparison of Japanese and American cultures, American culture scored relatively high (91) in the individualism dimension. On the contrary, the Japanese culture scored relatively low (46) which firmly categorizes the culture as Collectivist. To clarify, Americans places